Inbound links are one of the most important factors that Google uses to determine the position of a website in the search results.

Some years ago, it was sufficient to get a lot of inbound links to top Google’s search results. Nowadays, it’s not that easy. Google has started to detect unnatural linking patterns.

What are unnatural links?

Unnatural linking is linking that wouldn’t happen if search engines didn’t exist. Unnatural links are links that are built purely to increase the search engine rankings of a website. These links don’t have topical relevancy.

For example, unnatural links are: …click here to read more

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The Meta Description Tag (placed between the head and /head tags) is used by some search engines to create the snippets of text that you see right below the results on search queries. It does not carry any weight in the search algorithm of Google, but it does carry a certain weight for Yahoo and other smaller search engines so you should not neglect it altogether.

One problem with the Meta Description Tag of most websites is that it is static. People usually include a general description about the site, which is suitable only to the home page. Should a visitor find an internal page (say a single post) through a search engine the tag will be the same, containing no information about the content of that internal page whatsoever. …click here to read more

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Google Blog Search is a new tool that is gaining popularity on the Internet lately. The Blog Search might also be a good source of visitors if your blog rank on the first positions for specific keywords, but what factors does Google take into account to elaborate the search results?

This some indicators about the positive and negative factors affecting blog ranking, check it out:

Positive Factors: …click here to read more

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